You're an indie developer. You handle everything: code, design, marketing, support. Now you need app demo videos that look professional—without a video production budget or motion graphics skills.
Record your simulator, click to add device frame, export. Same-day turnaround on professional app demos.
Indie-friendly pricing. No subscriptions draining your runway. Pay once, create unlimited videos.
Device frames, backgrounds, export settings—all handled automatically. You focus on showing your app.
Built-in presets for App Store preview videos. Correct dimensions, duration, format—no research needed.
As an indie, you face a specific challenge: you need marketing assets that look as professional as those from well-funded companies, but with a fraction of the resources.
Professional app demo videos traditionally require:
Most indies either skip video entirely (losing conversions) or produce amateur-looking videos that hurt more than help. Neither option is acceptable when your app is competing against polished competitors.
Here's how indie developers create professional demos without breaking the bank or the clock:
No physical device hassle. Matte captures your simulator directly.
One click to add an iPhone 15 Pro frame. No Photoshop, no After Effects.
Quick timeline editing—no need to learn complex video editors.
App Store preset? Twitter size? Done with one click.
Total time: 5-15 minutes per video. That's it. Same professional result as expensive tools, fraction of the time.
Your time is your most constrained resource. Every hour spent on marketing is an hour not spent on your app.
Consider the alternatives to Matte:
Matte at $75 lifetime pays for itself if it saves you even 3-4 hours total—and it will save far more than that over your app's lifetime.
App Store Preview: Apple allows up to three preview videos. Most indies create one excellent preview showing core functionality. Record your app's main workflow with touch indicators, add an iPhone frame, export with App Store preset. 10 minutes of work for a major conversion asset.
Product Hunt Launch: Create a 30-60 second demo showing your app's unique value. Device frame, maybe some text overlays, export in 1080p or 4K. Your launch video is ready.
Twitter/X Promotion: Short teaser videos (10-15 seconds) showing one feature at a time. Quick to create, effective for engagement, easy to produce multiple variations.
You built an amazing app. Show it off without spending days on video production. Try Matte free and create your first professional App Store preview today.
Try Matte Free →Technically no, but practically yes. App Store pages with preview videos convert significantly better than those without. Users want to see the app before downloading. Your competitors likely have videos—without them, you're at a disadvantage.
Yes. Matte handles the design elements (device frames, backgrounds, proper sizing) automatically. You focus on showing your app; the tool handles making it look professional.
Update when you have significant new features or when your UI changes substantially. Don't update for minor changes—it's not worth the time. Most indies update 2-4 times per year.
Simulator is usually easiest—it's right there on your Mac, always available, and Matte captures it natively. Use a real device if you need to show hardware-specific features (camera, sensors) or if your app behaves differently on device.